campus with 18 podcast studios as it expands its audio and video programming.īut with growth comes responsibilities. Spotify later inked exclusive podcast deals with Barack and Michelle Obama’s production company, Higher Ground, and influencers like Lele Pons.Ĭompany Town Spotify unveils sprawling podcast hub in downtown L.A. The landmark licensing deal was part of a broader shift in Spotify’s growth strategy, which included acquisitions of Gimlet Media (the makers of the popular “Homecoming” podcast), Anchor FM Inc., Parcast, and the podcast network the Ringer. Spotify’s strained balancing act - does it believe it must combat misinformation or does it believe in unfettered debate? - is characteristic of the awkwardness of the Rogan era at the company, which began in 2020 with an exclusive distribution agreement said to be worth about $100 million. Young famously fought MTV at the height of the cable network’s power back in 1988. “I want you to let Spotify know immediately TODAY that I want all my music off their platform,” Young wrote in a since-deleted open letter to his management team and record label, according to Rolling Stone. Young backed them up Monday with his own ultimatum to Spotify, urging the company to stop “spreading fake information.” 10 open letter demanding the service “immediately establish a clear and public policy to moderate misinformation on its platform,” likening Rogan’s most controversial episodes to “mass-misinformation events” of “devastating proportions” that provoke “distrust in science and medicine.” Spotify representatives have otherwise declined to comment about Rogan and its content-moderation practices since a group of more than 200 medical professionals, academics and others sent a Jan.
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